Fast take:
Juventus and Socios.com are increasing their partnership with new real-world experiences for its followers.
Juventus was the primary sports activities organisation to challenge an official fan token on Socios.
Among the many new catalogue of advantages and rewards is the flexibility to play at Juventus’ house stadium, the Allianz Stadium.
Juventus is increasing its partnership with Socios.com to convey extra experiences and rewards to the JUV Token holders. The 2 corporations are constructing on a five-year relationship that noticed Juventus turn out to be the primary sports activities organisation to challenge a fan token on Socios.com
Based on the announcement on Thursday, the expanded partnership will allow Juventus Fan Token holders to entry extra advantages and rewards. Amongst among the issues being launched is the flexibility to play at Juventus’ house stadium, the Allianz Stadium.
Different affords on the desk for JUV token holders embody the flexibility to realize early entry to matchday tickets, reductions on in a single day stays on the J-Lodge, entry to the J-Museum and Stadium Tour, reductions on memberships and the flexibility to obtain personalised video messages from gamers, Juventus mentioned in a press launch.
Commenting on the announcement, Juventus Soccer Membership COO, Tiziana Di Gioia, mentioned: “We’re delighted to have the ability to lengthen our collaboration with Socios.com, a key accomplice who has introduced nice worth to the membership and its followers over the previous 5 years.”
“Right this moment our JUV Fan Token permits us to supply thrilling alternatives to our followers on a worldwide scale, and this can additional improve on this new section by which we’ll increase {the catalogue} of unique advantages and experiences that will likely be accessible and redeemable for the holders of our Fan Token,” added Di Gioia.
Fan tokens have turn out to be common with soccer golf equipment as they’re considered as a method of constructing extra connections between the followers and the game they love.
As an illustration, throughout the 5 years that Juventus has labored with Socios.com, the Bianconeri soccer membership was capable of perform greater than 140 surveys by means of the platform, attracting over 370,000 fan votes.
Amongst among the issues the followers had been capable of vote for and select included the design of the group bus, the objective celebration track, the pre-match playlists that accompany the group, motivational phrases contained in the stadium locker room and the revisiting of the brand for the creation of a merchandise assortment.
Founder and CEO of Chiliz and Socios.com, Alexandre Dreyfus commented: “Juventus was one of many first sports activities organisations to assist our imaginative and prescient and consider in our platform and the primary membership on this planet to launch the Fan Token. With their boldness, they’ve paved a path that dozens of sports activities corporations around the globe have adopted and that’s altering the sport for sports activities followers.”
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