Automobili Lamborghini’s eight-month journey celebrating its sixtieth anniversary ends with a memorable NFT marketing campaign: The Epic Highway Journey. In essence, these unique phygital collectibles unlock real-life perks and experiences carrying the high-end model’s signature type. From VIP excursions to insights into upcoming automotive fashions, this drop is one in all a form – so let’s discover out extra!
“The Epic Highway Journey” Lamborghini NFTs: What Ought to You Know?
This spring, Automobili Lamborghini goals to reward its most avid followers with limited-edition NFTs created with INVNT.ATOM™ and Web3 Professional™. The “Epic Highway Journey” assortment options themed digital property with utility within the metaverse and actual life.
As an NFT holder, your major perks are:
VIP tour of the Lamborghini Sant’Agata headquarters;
GLB Lamborghini file for the Metaverse;
VIP perception into the latest Lamborghini automobile;
A sketch of “Centro Stile” by Mitja Borkert, the model’s Head of Design.
As well as, every holder will achieve entry to the Lamborghini Discord channel, unique wallpapers, and different surprises. Every collector who bought not less than two “Epic Highway Journey” NFTs can even obtain a commemorative collectible that marks the model’s sixtieth anniversary.
The final NFT drop of the gathering will launch between March twentieth – twenty third on the official platform.
How Does The Drop Entice New NFT Collectors?
With the intention to have a good time Lamborghini’s sixtieth anniversary, the model will provide a commemorative NFT to each consumer who visits Lamborghini dealerships or attends bodily celebrations. Accordingly, attendees will be capable to declare their collectibles by way of QR codes. This innovation helps the NFT market total by educating the big public on Web3 and its potentialities.
“The Epic Highway Journey is the most recent instance of our unconventional strategy, which has powered us for six many years,” stated Automobili Lamborghini’s Advertising Director, Christian Mastro. “As we have a good time 60 years of forward-looking perspective, we wish to reward clients and followers of the previous, current, and future for his or her loyalty — giving them an opportunity to get additional involvement and reference to the Model.”