Footage of Iranian officers’ assault on college students at Tehran’s Sharif College final October moved Dina Nasser-Khadivi, an artwork adviser and curator, to do greater than put up on social media to precise her solidarity with the continued protest motion. Misery concerning the turmoil in her house nation brought about her to overlook a flight to London for Frieze, however the delay gave Nasser-Khadivi further time to craft a method.
“I needed to begin with my very own artwork group and use the talents I’ve from creating exhibition supplies,” she says. She referred to as a designer good friend in London to sketch a graphic that reads, in Farsi, English and French, “Lady, Life, Freedom”, the slogan that has turn into synonymous with many Iranians’ battle for girls’s rights following the dying in September of Mahsa Amini, a younger Kurdish Iranian girl, after she was arrested for not carrying her hijab “correctly”. Upon arriving in London, Nasser-Khadivi grabbed a field of T-shirts and tote baggage emblazoned with the slogan and headed for the honest tent at Regent’s Park.
“I don’t need this initiative to have any company pink tape round it,” she says. “The entire magnificence is in its simplicity—a type of gift-giving and group constructing.”
Marina Abramović holding a “Lady, Life, Freedom” Tshirt Courtesy Dina Nasser-Khadivi
Since then, members of the artwork world—together with the curator Hans Ulrich Obrist, the artists Shirin Neshat, Theaster Gates and Marina Abramović, the seller Emmanuel Perrotin and others—have donned the T-shirt or clutched the bag to precise solidarity with the motion.Nasser-Khadivi and her collaborators internationally hand out every merchandise freed from cost and ask individuals to put up pictures that includes the equipment on social media with the hashtag #postitforwardwlf, which can also be the deal with for the undertaking’s personal Instagram account.
“That is an intersectional unity,” Nasser-Khadivisays. “We aren’t anti-religion or towards any perception however reasonably assist ladies’s freedom in addition to the rights of the LGBTQ+ group and the way forward for the setting.”
The slogan has spanned the globe, showing at totally different artwork gala’s, museum exhibits and different occasions. In December, Nasser-Khadivi was handing out shirts and baggage at Artwork Basel in Miami Seashore, and earlier this month she was distributing them on the Luis Barragán-designed Casa Gilardi in Mexico Metropolis throughout Zona Maco. This week she is in Los Angeles together with the remainder of the worldwide artwork crowd for Frieze Los Angeles and its many collateral occasions, “Lady, Life, Freedom” apparel in tow.
