Yves Saint Laurent Magnificence confirms a two-part NFT marketing campaign titled “Black Opium: The Night time Is Ours”. The marketing campaign is to honor their legacy Black Opium line of fragrances. The primary a part of this marketing campaign is an NFT drop fabricated from 2014 “YSL Magnificence Night time Blocks” – a tribute to the yr the perfume was created. The legendary vogue model goals to merge the acquisition of a bodily product with a digital collectible. Learn on to be taught extra concerning the YSL drop, how one can gather the NFTs and the utilities behind the venture.
How To Acquire The Yves Saint Laurent NFT Drop?
YSL Magnificence is a neighborhood of over 24,000 digital vogue NFT fanatics, collectors, and creators. The model is in partnership with the native web3 platform P00Ls. The YSL Magnificence NFTs are minted on the Polygon blockchain. Furthermore, the platform commits itself to stopping and preventing towards intimate associate violence. The newest marketing campaign has two phases. The primary YSL drop is geared in direction of onboarding the plenty by permitting their neighborhood and different members to buy a perfume straight from their web site and likewise get an NFT in return. Secondly, all of the funds raised within the second Yves Saint Laurent NFT drop “YSL Magnificence Night time Masters” will go to the “Abuse Is Not Love” charity program.
“This newest launch throughout the “YSL Magnificence Blocks” assortment permits us to embark on a brand new viewers into web3, true to our promise to make this new utilization extra accessible, and to check the potential of NFTs when built-in into a web-based purchasing expertise.” Diane Hecquet, Chief Digital and Advertising Officer Yves Saint Laurent Magnificence.
Upon buying a Black Opium perfume on the official YSL Magnificence on-line retailer, collectors in the US, United Kingdom, Australia, and France may also avail an NFT. All customers have to do to assert it’s to obtain and set up the official YSL Magnificence pockets app, and declare their piece from the 2014 items. The digital collectibles are of two sorts – authentic editions and ultra-rare editions.
Extra On The YSL Assortment
The personal sale takes place on March 1, and the general public sale on March 3. There are 2000 authentic items within the assortment and 14 ultra-rare NFTs. All collectibles completely seize the essence of the Black Opium Eau de Parfum universe. Moreover, the ultra-rare editions characteristic YSL’s latest addition to the perfume franchise – Black Opium Le Parfum. The title for this explicit entrant was given to it by way of YSL’s Instagram and Twitter communities.
Furthermore, holders achieve varied utilities upon buying the NFT, comparable to:
Entry to the personal sale of the second chapter of the Black Opium “The Night time is Ours” web3 activation.
A yslbeauty.com present voucher together with the NFT.
Entry to unique content material from YSL.
A 90mL Black Opium Le Parfum perfume plus a curated YSL Magnificence equipment to “get the Black Opium look.”
After Drop 1, “YSL Magnificence Blocks” holders are notified straight on their wallets concerning the second drop. This second drop additionally opens early entry to the model’s web3 neighborhood throughout the personal sale hosted on the web site. YSL additionally states that the second drop options inspiring feminine artists. The model will reveal the artists shortly.
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