Luxurious style and sweetness model Yves Saint Laurent has filed NFT and metaverse trademark purposes for its identify and emblem. The information was shared by america Patent and Trademark Workplace licensed trademark legal professional Mike Kondoudis.
In line with Kondoudis’s tweet, the French model plans to launch non-fungible tokens that may authenticate magnificence and skincare-related digital artworks, movies, audio, and textual content.
The corporate may even problem metaverse-ready physique and hair-care merchandise for magnificence lovers to make use of in digital worlds. Greater than that, clients may have the choice to obtain digital items and pc applications.
Yves Saint Laurent Parfums additionally plans to open on-line retail shops that includes digital cosmetics, perfumery, items, and different magnificence merchandise.
Notably, YSL has not launched many web3-related initiatives earlier than. In June, Yves Saint Laurent Beauté launched a group of 10,000 NFTs minted on the Polygon blockchain.
Yves Saint Laurent belongs to the luxurious French conglomerate Kering, which additionally owns Gucci. The latter is an energetic web3 participant that has developed a number of NFT collections and metaverse experiences. As an illustration, in August 2022, the model launched a digital marketing campaign of its signature perfume, “Flora Attractive Jasmine Eau de Parfum,” in Roblox. The promotional occasion featured an interactive avatar of singer and actress Miley Cyrus, so gamers might work together and take photographs with the model’s ambassador. Gucci additionally accepts cryptocurrencies in-store and on-line as a type of fee.
With this step into the web3 area, plainly Yves Saint Laurent plans to draw a youthful viewers. Or, like quite a few different style and sweetness manufacturers, the corporate feels just like the metaverse is changing into crucial for an entire advertising technique.
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