Yves Saint Laurent information NFT and metaverse logos with plans to launch digital magnificence merchandise

Share This Post

Luxurious style and sweetness model Yves Saint Laurent has filed NFT and metaverse trademark purposes for its identify and emblem. The information was shared by america Patent and Trademark Workplace licensed trademark legal professional Mike Kondoudis. 

In line with Kondoudis’s tweet, the French model plans to launch non-fungible tokens that may authenticate magnificence and skincare-related digital artworks, movies, audio, and textual content. 

The corporate may even problem metaverse-ready physique and hair-care merchandise for magnificence lovers to make use of in digital worlds. Greater than that, clients may have the choice to obtain digital items and pc applications. 

Yves Saint Laurent Parfums additionally plans to open on-line retail shops that includes digital cosmetics, perfumery, items, and different magnificence merchandise. 

Mike Kondoudis

Notably, YSL has not launched many web3-related initiatives earlier than. In June, Yves Saint Laurent Beauté launched a group of 10,000 NFTs minted on the Polygon blockchain.

Yves Saint Laurent belongs to the luxurious French conglomerate Kering, which additionally owns Gucci. The latter is an energetic web3 participant that has developed a number of NFT collections and metaverse experiences. As an illustration, in August 2022, the model launched a digital marketing campaign of its signature perfume, “Flora Attractive Jasmine Eau de Parfum,” in Roblox. The promotional occasion featured an interactive avatar of singer and actress Miley Cyrus, so gamers might work together and take photographs with the model’s ambassador. Gucci additionally accepts cryptocurrencies in-store and on-line as a type of fee. 

With this step into the web3 area, plainly Yves Saint Laurent plans to draw a youthful viewers. Or, like quite a few different style and sweetness manufacturers, the corporate feels just like the metaverse is changing into crucial for an entire advertising technique. 

Learn associated posts:

Source link


Related Posts

Stack Sats for Taking part in Chess

Any good at chess? Whether or not you’re...

Amazon Reportedly Launching NFT Initiative This Spring

Amazon could quickly grow to be the newest...

Shutterstock has launched an AI generator primarily based on Dall-E 2

Shutterstock, a world chief in royalty-free inventory photographs,...

A Woefully Incomplete Showcase of AI Artwork & Trend

In immediately’s Woefully Incomplete Showcase™, we shine a...

Oreo Biscuits Creates Its Personal Oreoverse Metaverse

OREO has taken its leap into the metaverse...

Six Ideas and Tips to Land a Excessive Rating

The Bored Ape Yacht Membership is as soon...
- Advertisement -spot_img