Mercedes-Benz enters the metaverse with 5 trademark purposes

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Mercedes Benz is the newest car model to leap on the metaverse bandwagon. The German car firm filed trademark purposes for “Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach” for metaverse, NFT, and crypto-related plans.

Filed with the U.S. Patent and Trademark Workplace (USPTO) on December 14, the applying signifies that Mercedes desires to create NFTs and NFT-backed media. The corporate additionally intends to make use of digital forex and tokens for Web3 monetary companies. As for the metaverse, Mercedes–Benz goals to create a digital retailer, downloadable digital items, and digital car components, in addition to a market for digital clothes, footwear, furnishings, and residential home equipment.

Mercedes is already acquainted with Web3. In January, the corporate partnered with 5 NFT artists to recreate a digital model of the Mercedes Benz G-Class. The NFTs dropped on Nifty Gateway. Even earlier than the NFT venture, Mercedes teamed up with blockchain firm Circulor to trace carbon emissions within the cobalt provide chain.

In Might, the model’s System One racing group, Mercedes-AMG Petronas, introduced an NFT assortment on the now-defunct FTX NFT market.

A number of famend car manufacturers and producers have joined the Web3 area this yr, together with Lamborghini with three NFT collections, Fiat’s digital showroom, and Renault, which introduced its industrial metaverse. Luxurious car firm Porsche will launch an NFT assortment in January 2023.



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