RTFKT and Division Avenue launch a limited-edition AR helmet

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Nike subsidiary RTFKT pronounces the launch of a limited-edition AR helmet assortment. The creator-led studio partnered with Division Avenue’s Oregon-based model Geese of a Feather for this launch. 

The thought behind the venture is to help the College of Oregon student-athletes. So, the businesses developed a set of 291 digital collectible AR helmets, which can assist the athletes monetize their Identify, Picture, and Likeness.

The helmets forge distinctive bodily jerseys. The garment was designed by Todd von Horne, who has been creating Oregon soccer uniforms for the final 20 years. Notably, the limited-edition IRL jersey’s design combines all of the earlier designs developed by von Horne. To make the drop much more particular, RTFKT tapped NIKE co-founder Phil Knight, who digitally signed ten random helmets and jerseys.


One AR helmet NFT goes for 0.75 ETH (roughly $906 on the time of writing). The minting of this unique assortment is reserved for RTFKT Clone X and Flying Formation NFT holders. The non-public mint draw registration begins on December 20 and will probably be open from 10:30 AM via 3:30 PM EST. Following this, RTFKT will randomly select the winners, who will probably be notified through mail on December 21.

Proceeds from major gross sales and royalties will go to Division Avenue, which can furtherly help taking part College of Oregon student-athletes and creators.

RTFKT followers that should not have an NFT however nonetheless want to help the initiative can strive on the helmet in AR utilizing the Snapchat utility. 

RTFKT studio is well-known for its phygital releases. Earlier this month, the corporate unveiled its sensible footwear line, Cryptokicks. The bodily sneakers characteristic auto-lacing, lighting, accelerometers, and WM chips that allow dynamic entry for the linked Artefacts.

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