How GuardianLink’s Amitabh Bachchan NFT Launched India To Digital Collectibles

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The up-and-coming GuardianLink based by Ramkumar Subramaniam in 2021 gives 360° digital collectable enablement and facilitation options for manufacturers, companies, and prospects.



Ramkumar Subramaniam, CEO, GUARDIANLINK

With GuardianLink’s ecosystem in place, manufacturers can launch platforms and marketplaces for his or her digital collectables for patrons to personal and expertise them by collaborating within the gaming ecosystem sponsorships. This provides them a very enhanced and full digital gaming and metaverse expertise.

From the success tales of lots of manufacturers, Subramaniam understood that the simplest impression will be made solely via an emotional route. In India, cinema and cricket command emotional respect that no different side can. Holding this in thoughts, GuardianLink enabled the launch of India’s first movie star NFT that includes the legendary Bollywood celebrity Amitabh Bachchan.

This might be thought of one of many breakthrough moments for India on the earth of digital collectables as a result of it was solely via Amitabh Bachchan that folks got here to know the existence of NFTs.

As well as, they diminished the entry barrier for individuals to expertise NFTs by giving a blind buy choice for $10. Along with collectable artwork, additionally they introduced within the dimension of gaming utility by introducing Meta Cricket League, the world’s first P2E cricket recreation on their flagship platform and market ‘Soar.commerce’. GuardianLink confronted two main challenges. One is the unfamiliarity of individuals relating to what NFTs have to supply.

The second problem was the quickly altering panorama of laws. Subramaniam says, “With a imaginative and prescient in place, and with the appropriate market hollows and demand-supply research, determining the trail to profitability just isn’t tough.”

The problem for any group that aspires to disrupt the established order of the market is that it might want to encounter a number of vectors of challenges. For GuardianLink, they should familiarize the plenty with the impact of NFTs. They purpose to make NFTs out there, inexpensive, and accessible for all.



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