Magic Eden Appoints Video games Trade Veteran Chris Akhavan as Chief Gaming Supply

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Fast take:

Chris Akhavan will probably be accountable for driving the expansion of Magic Eden’s gaming partnerships.He joins Magic Eden from Forte, an end-to-end blockchain platform for video games.Previous to getting into the Web3 house, Akhavan led Glu Cell, Digital Arts and Tapjoy.

Magic Eden as we speak introduced the appointment of video games trade veteran, Chris Akhavan, as its first chief gaming officer. 

He joins Magic Eden from Forte, an end-to-end blockchain platform for video games, the place he was chief enterprise officer. He’s additionally a part of Game7, a $500m Web3 gaming fund and decentralized autonomous group (DAO), which he’ll proceed to advise.

In his new position, Akhavan will probably be accountable for driving the expansion of Magic Eden’s gaming partnerships and supporting the event of enhanced sport creator and collector experiences on the platform.

“We’re going to construct merchandise on Magic Eden that can give avid gamers causes to go to us each single day to find video games, get rewarded for enjoying them, and work together with vibrant communities of passionate avid gamers. We’re additionally going to construct merchandise to assist sport studios to achieve avid gamers and considerably develop their income by accessing worthwhile Web3 markets,”  Akhavan mentioned instructed NFTgators in an e mail.

Previous to getting into the Web3 gaming house, Akhavan served in quite a lot of roles throughout the Web2 gaming trade. As chief income officer, he helped lead Glu Cell’s turnaround from a struggling firm within the pre-smartphone cell video games period with a $240M market cap to a number one fashionable cell free-to-play studio that was acquired by Digital Arts for $2.4B. Following the acquisition, he served as VP of EA Cell.

Earlier than becoming a member of Glu, he was an early worker of the 10-person staff at Tapjoy, the place he constructed a number one promoting and monetization platform for free-to-play cell video games and grew the enterprise to greater than 300 staff worldwide and over $120 million per yr in income. As the corporate’s SVP of world partnerships, he constructed and scaled Tapjoy’s business operations and developer relations globally, together with establishing places of work in Japan and Korea.

Magic Eden is increasing into blockchain video games, having launched Magic Ventures, a brand new fund that can give attention to investing in promising blockchain video games and gaming infrastructure in addition to its inner gaming division, Eden Video games. 

In November, it introduced plans to combine with the Polygon community, permitting {the marketplace} to work with strategic IP house owners, world-class sport builders, and rising creators from the Polygon ecosystem.

The platform firmly believes that blockchain video games will probably be an on-ramp for tens of millions of avid gamers to Web3 and an vital development alternative for sport studios. 

When requested about what it will take to onboard Web2 avid gamers to Web3, Ahkhavan commented: “Getting Web2 avid gamers into Web3 will in the end come from offering seamless connections into the video games they already love and play on daily basis. We’re assured that Magic Eden could be a main driving drive in introducing Web3 possession to Web2 sport communities, constructing off of the experiences we’ve had in massively rising the NFT market thus far.”

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