PIXELYNXX is a Los Angeles-based music and gaming firm working throughout 5 international locations. They’re making a bodily and digital setting for musicians and followers by constructing merchandise designed to blur the traces between music and gaming, and Internet 3.0 (decentralized ecosystems constructed on blockchain applied sciences). Their ecosystem will give artists management over how they work together with followers, companions, platforms, and one another to create new methods for folks to eat music.
6 December 2022 — Animoca Manufacturers Company Restricted (“Animoca Manufacturers”), the corporate advancing digital property rights for gaming and the open metaverse, has taken a majority stake in Pixelynx, Inc. (“PIXELYNX”) by its managed subsidiary. PIXELYNX is a music metaverse gaming platform based by musicians and technologists deadmau5 (Joel Zimmerman) and Richie Hawtin (Plastikman) together with music and gaming business veterans Ben Turner, Dean Wilson, and Inder Phull.
PIXELYNX is a Los-Angeles-based music and gaming entity working throughout 5 international locations. It’s making a bodily and digital ecosystem for artists and followers by constructing merchandise that blur the traces between music, gaming, and Web3 (a decentralized ecosystem primarily based on blockchain applied sciences). PIXELYNX’s ecosystem will present artists management over how they construct experiences with followers, companions, and platforms to create new methods for music lovers to develop, share, and monetise music.
Animoca Manufacturers has acquired a majority stake in PIXELYNX to construct, put money into, and purchase studios, infrastructure, and applied sciences that can energy the way forward for the music business by integration with gaming and Web3 applied sciences and communities.
PIXELYNX operates LynxLabs, a brand new funding program to develop the subsequent wave of music and leisure ventures by providing them entry to funding, artists, celebrities, token design, and technical assist. LynxLabs has already invested into Volta XR and Oorbit.
PIXELYNX’s upcoming debut recreation ELYNXIR is a next-generation cellular gaming platform that can convey followers nearer to their favourite artists by unique music content material, in-game collectibles, and playable immersive experiences.
Powered by Niantic Lightship AR know-how, ELYNXIR leverages superior augmented actuality and geolocation for gamers to find video games, music, artists, collectibles, and community-made content material. As a wholly new degree of inventive immersion and gameplay within the music metaverse, ELYNXIR goals to facilitate a brand new sort of artist-to-fan collaboration that can remodel how the music business engages communities and monetizes content material, giving followers the chance to be collectors, collaborators, influencers, and traders.
The worldwide music income is predicted to succeed in US$131 billion by 2030 (supply: Goldman Sachs, 2022). From a strategic match perspective, Animoca Manufacturers and PIXELYNX will concentrate on creating new codecs of music consumption that may be scaled throughout the metaverse to unlock new income alternatives by the entry that each firms must a world community of platforms, infrastructure, and rights-holders within the discipline of leisure.
PIXELYNX’s ELYNXIR shall be built-in into the Animoca Manufacturers ecosystem with an emphasis on interoperability, open requirements, and new interactive audio-visual codecs.
Yat Siu, co-founder and govt chairman of Animoca Manufacturers, commented: “PIXELYNX is without doubt one of the new wave of firms which can be paving novel pathways for the music business amid a serious technological shift from centralized to decentralized possession. We’re thrilled to welcome PIXELYNX to the rising household of Animoca Manufacturers and we sit up for serving to to form the forefront of the music business whereas constructing new and modern experiences for folks all over the world.”
“Animoca Manufacturers has established itself as a dominant participant in constructing the shared imaginative and prescient of an open metaverse. This deal marks the start of a brand new period within the music business wherein Web3, gaming, and transmedia content material will unlock new codecs, income streams, and enterprise fashions that assist artists, followers, and labels.” Inder Phull, CEO of PIXELYNX
Animoca Manufacturers had beforehand led a seed funding spherical of funding for PIXELYNX in December 2021 with participation from Solana Ventures, Alumni Ventures Blockchain Fund, Hyperedge Capital, Republic Realm, Sfermion, and others (see announcement of 6 December 2021).
PIXELYNX was based in 2020 by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, and music business visionaries Ben Turner
(Graphite; IMS: Worldwide Music Summit; AFEM: Affiliation for Digital Music), Dean Wilson (Seven20 Leisure; mau5trap), and Inder Phull, a music metaverse futurist. The corporate, primarily based in London and Los Angeles, is targeted on constructing a music metaverse ecosystem that can remodel the way in which artists join and interact with their followers by gaming experiences. Its debut cellular recreation, ELYNXIR, started restricted entry exams in October 2022, with new options to be revealed and examined with iconic companions and neighborhood members. The complete beta of ELYNXIR shall be accessible within the first half of 2023. For extra info go to https://pixelynx.io or https://elynxir.recreation.
About Animoca Manufacturers
Animoca Manufacturers, a Deloitte Tech Quick winner and ranked within the Monetary Occasions checklist of Excessive Progress Firms Asia-Pacific 2021, is a pacesetter in digital leisure, blockchain, and gamification that’s working to advance digital property rights and contribute to the institution of the open metaverse. The corporate develops and publishes a broad portfolio of merchandise together with the REVV token and SAND token; authentic video games together with The Sandbox, Loopy Kings, and Loopy Protection Heroes; and merchandise using widespread mental properties together with Disney, WWE, Snoop Dogg, The Strolling Useless, Energy Rangers, MotoGP™, and System E. It has a number of subsidiaries, together with The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Manufacturers Japan, Grease Monkey Video games, Eden Video games, Darewise Leisure, Notre Sport, TinyTap, Be Media, and PIXELYNX. Animoca Manufacturers has a rising portfolio of greater than 380 investments, together with Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA High Shot), Yield Guild Video games, Concord, Alien Worlds, Star Atlas, and others. For extra info go to www.animocabrands.com or observe on Twitter or Fb.
PIXELYNX: [email protected]
Animoca Manufacturers: [email protected]