TIME President Keith Grossman Joins MoonPay as President of Enterprise

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Fast take:

Grossman will start his new position on Dec 31.He pioneered TIME journal’s NFT venture, TIMEPieces, which generated greater than $10 million revenue.Previous to his tenure at TIME, he held management roles at WIRED and Bloomberg.

Seasoned media veteran Keith Grossman right this moment introduced that he has accepted the position of president of enterprise at MoonPay, and shall be leaving TIME after greater than 3.5 years as its president. His final day at TIME shall be Dec 31 and he’ll start his new position on Jan 2.

Throughout his tenure at TIME, Grossman spearheaded the media firm’s NFT enterprise, TIMEPieces, which generated greater than $10 million in revenue within the first 12 months. He has been a staunch advocate for Web3 and TIME offered him with a platform to spotlight how manufacturers can accomplice with creatives in an equitable method and set up new companies to carry additional worth to the Web3 ecosystem.

In addition to launching NFTs, TIME has additionally helped the Metropolis of Miami enter the web3 area alongside Salesforce and Mastercard. Previously owned by Meredith Company, TIME was offered to Salesforce founder Marc Benioff and his spouse Lynne for $190 million in 2019, the yr Grossman joined the media firm.

Grossman began his media profession in 2002 at WIRED, adopted by a model specialist position at Conde Nast Portfolio in 2006, earlier than returning to WIRED in 2008, the place he spent one other 6 years as promoting director and affiliate writer.

From 2014 – 2019, he held numerous management roles at Bloomberg, together with the position of world chief income officer. In his new position at MoonPay, Grossman will report on to co-founder and CEO Ivan Soto-Wright.

“He was in a position to supply a greater expertise for a number of the most loyal prospects and followers of the Time model,” Soto-Wright instructed CNBC about hiring Grossman. “As we begin to converse to increasingly massive manufacturers, they need to see the way it truly works … whereas we now have the infrastructure to make it occur, there’s nonetheless a technique piece and I feel Keith will unlock plenty of these conversations as we go into the brand new yr.”

Commenting on taking a extra energetic position in driving Web3 adoption, Grossman wrote in a LinkedIn publish: “In 2020, I seen a development too massive to disregard: a shift enabling the evolution from on-line “rentership” to “possession” that additionally accommodated a much-needed shift in client privateness. At that time, I knew it was solely a matter of time earlier than I in the end wanted to maneuver from the comforts of being an “observer” to that of a “participant” within the adoption of web3.”

Following Grossman’s departure, TIME’s chief model officer, will lead TIMEPieces. Grossman additionally revealed that TIMEPieces shall be integrating MoonPay’s options in future collections.

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