Web3 Recreation Platform Vulcan Solid Appoints Ex-EA Sports activities & Immutable Advertising and marketing Leaders for its C-suite

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Fast take:

Chris Bowden brings over 12 years of selling and communications expertise to Vulcan Solid.David Daumas held advertising supervisor roles at Digital Arts and Immutable.The brand new appointments sign a wider recreation business transition from Web2 to Web3.

Blockchain and NFT recreation studio, Vulcan Solid, in the present day introduced the appointment of a brand new chief communications officer (CCO), along with the brand new chief advertising officer appointed final week (CMO).

Each new C-suite hires, Chris Bowden (CCO) and David Daumas (CMO), have been previously Digital Arts and Immutable senior execs. With over a decade of selling and communications expertise, Bowden was most just lately the worldwide advertising director at Immutable, the place he spent over three years. 

Previous to that, he loved a 9-year profession in APAC management roles at Digital Arts, the place he led localized and culturalized advertising methods in markets resembling Japan, Korea, Southeast Asia & Higher China, India, Center East and Africa, for a number of the most well-known franchises on the earth together with EA SPORTS FIFA and Battlefield.

“Empowering all players with true digital asset possession is a revolution I’m immensely enthusiastic about, and I’m thrilled to be serving to Vulcan Solid obtain this thrilling future for our business” mentioned Bowden.

Bringing with him over 15 years of expertise in advertising, David Daumas was the worldwide engagement & acquisition advertising supervisor at EA from 2014 – 2017, the place he managed a portfolio of AAA video games that included EA SPORTS FIFA, UFC, and NHL. 

Following that, he spent 5 years at a loyalty program firm and was a senior product advertising supervisor for Immutable’s fan tokens platform. He was most just lately the advertising director at Absolute Labs, a Web3 buyer engagement platform. 

Daumas was recruited for his experience in implementing methods that drive hyper-growth in all aspects of selling, together with model, lifecycle, product advertising, and progress. In his new position as CMO of Vulcan Solid, he’s accountable for evaluating the corporate’s present ecosystem and seeing the chance inside in addition to reaching out for brand new ones.

Talking to NFTgators in an electronic mail, Daumas mentioned: “Within the final 18 months, we’ve been seeing some wonderful tasks exhibiting what Web3 can ship for customers and gamers. On the similar time, we’re at a key second at a macro-level. Lots of unfavourable information is popping out of the crypto area in the mean time. Dangerous actors are the main focus of the narrative and we’ve to work more durable than ever to come back on high. My objective will probably be to proceed exploring Web3 advertising practices whereas additionally taking into account extra conventional advertising methods to assist develop Vulcan Solid to the subsequent degree. Which means specializing in significant progress and constructing stronger buyer journeys.”

Within the area of two years, Vulcan Solid has grown from simply two workers members to a headcount numbering greater than 130 individuals. The corporate’s current $8 million Collection A fundraise and its new C-suite appointments sign key business traits wherein Web3 firms proceed to rent and construct whereas tech giants resembling Meta, Twitter, Google, Amazon, and Microsoft see hiring freezes and mass layoffs.

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