Scotch whisky model Johnnie Walker is about to launch redeemable NFTs on BlockBar to rejoice a cultural second for the humanities. The occasion will happen in Miami on December 1 and permit contributors to attach and find out about different cultures.
In a press launch, Johnnie Walker confirmed that it had teamed up with streetwear designer VandyThePink. Additionally, the corporate had partnered with 88rising, a pioneering music, and humanities collective.
The NFTs will hit the market on November 22 and will likely be based mostly on the Johnnie Walker Blue Label.
Holders of the NFTs will get to vote on the paintings that seems on the bottles and obtain “a signed, serial numbered commemorative piece of paintings whereas having fun with an elevated Johnnie Walker Blue Label tasting expertise.”
Additionally, they may have VIP entry to the cultural occasion and get an opportunity to satisfy VandyThePink.
On the collaboration, Junghoon Vandy Son, higher often called VandyThePink, notes that “Johnnie Walker Blue Label has turn into a acknowledged image of status and I’m excited to imprint my creative imaginative and prescient on one of the crucial iconic blended Scotch Whiskies on the planet.”
Earlier than including:
“Impressed by the advanced concord and depth of character, I wished my paintings to be emblematic of the steadiness throughout the bottle whereas representing the communities Johnnie Walker and 88rising deliver collectively.”
Redeemable NFTs For Restricted Version Bottles
As soon as the cultural occasion takes place, the Johnnie Walker Blue Label NFT will likely be up to date to replicate what the group has voted on. The paintings can even encourage the design of the Johnnie Walker Blue Label VandyThePink version bottles.
As soon as the bodily bottles are made, they are going to be held securely by BlockBar and will be traced on the blockchain. Holders of the NFTs can redeem them for bodily bottles.
As talked about earlier, the NFTs drop this coming Tuesday. BlockBar’s Johnnie Walker token holders, Johnnie Walker POAP holders, and a choose group of Web3 group members may have early entry to the NFTs. Every NFT will value about 0.3 ETH.