Diageo’s premium whisky model Johnnie Walker companions with BlockBar, VANDYTHEPINK, and 88rising to launch a limited-edition whisky assortment backed with NFTs.
The NFT assortment consists of 250 Johnnie Walker Blue Label bottles. The liquor is backed by non-fungible tokens, that includes paintings by a Virginia-based designer VANDYTHEPINK, actual identify Junghoon Son. For this drop, the artist developed a set of designs impressed by the fantastic thing about craftsmanship, steadiness, and high quality. So, the NFT designs function totally different symbols, akin to daring dragons, harmonious clouds, royal followers, steadiness fish, and blooming flowers. Notably, the designs aren’t remaining, and NFT house owners can have an opportunity to vote and resolve which bottle design to maintain.
“Impressed by the complicated concord and depth of character, I needed my paintings to be emblematic of the steadiness inside the bottle whereas representing the communities Johnnie Walker and 88rising carry collectively,”
says Vandy The Pink.
Apart from their Johnnie Walker bottles, NFT holders will get entry to different perks as nicely. Initially, the model will invite holders to the in-person VIP meet-and-greet with VANDYTHEPINK at Vayner3’s “V” occasion, which can happen on December 1 throughout Artwork Basel Miami. Attendees can have an opportunity to obtain serially numbered commemorative bodily paintings through the occasion. Secondly, Johnnie Walker NFTs will grant holders entry to the unique Blue Label liquid cocktail menu and tasting.
The general public NFT drop will happen on November 22, whereas chosen holders can have an opportunity to entry the discharge on November 21. One NFT goes for $355 (roughly 0.32 ETH on the time of writing).
BlockBar is an NFT market devoted to fantastic wines and spirits, and the upcoming launch will not be the platform’s first collaboration with Johnnie Walker. In September this yr, it dropped a group of 75 Johnnie Walker Blue Label Ghost and Uncommon Port Dundas units created by generative AI artist Dr. Ivona Tautkute-Rustecka.