JOHNNIE WALKER COLLABORATES WITH STREETWEAR ARTIST VANDYTHEPINK AND PARTNER 88RISING TO RELEASE THE FIRST JOHNNIE WALKER BLUE LABEL BOTTLE AND NFT DESIGN INFLUENCED BY A COMMUNITY VOTE
Following the profitable launch of the Ghost & Uncommon NFT, Johnnie Walker in partnership with BlockBar, Vayner3 and 88rising will launch its subsequent providing to the Web3 group. A restricted version Johnnie Walker Blue Label unique launch on BlockBar.com will function art work by artist Vandy the Pink that 250 NFT holders could have the power to creatively influence the ultimate design. The participatory artwork expertise will culminate throughout Artwork Basel in December, the place attending NFT holders will get entry to an immersive whisky expertise curated by Vayner3 at ‘V’ Scope Miami Seaside.
This launch reinforces the Johnnie Walker, Vayner3, BlockBar partnership and collective efforts to carry Johnnie Walker’s premium choices and distinctive experiences to communities in Web3.
In celebration of a world-renowned cultural second for the humanities happening in Miami, FL, Johnnie Walker, the world’s primary Scotch Whisky* and 88rising, the pioneering music and humanities collective, invite spirits and artwork collectors the chance to influence a restricted version Johnnie Walker Blue Label designed by Junghoon Vandy Son, often known as VANDYTHEPINK.
By means of a first-of-its-kind collaboration with BlockBar, the world’s first direct to client NFT market for luxurious wine and spirits, and the Web3 consultancy Vayner3 – the NFT holders could have the chance to participate in a token-gated voting expertise, giving holders the power to encourage VANDYTHEPINK’s closing design of the bodily bottle. This would be the first time art work by VANDYTHEPINK will debut in Web3 and the primary time BlockBar will host a community-impacted launch the place NFT holders will vote on art work to be featured on the bottle.
VANDYTHEPINK is a extremely celebrated streetwear designer identified for his progressive and playful tackle icons derived from popular culture around the globe. With Johnnie Walker Blue Label as his canvas, VANDYTHEPINK created a collection of iconographies and colorways in collaboration with Johnnie Walker and 88rising that holders will rank upon buy of the NFT. Taking inspiration from his tradition and private experiences, VANDYTHEPINK targeted on thematics of progress, concord, steadiness, magnificence and high quality. He discovered lovely synergies in these qualities within the craftsmanship of Johnnie Walker Blue Label and the group constructed round 88rising to conceptualize the art work for this bottle launch.
“Johnnie Walker Blue Label has develop into a acknowledged image of status and I’m excited to imprint my inventive imaginative and prescient on probably the most iconic blended Scotch Whiskies on this planet,” mentioned Junghoon Vandy Son, founding father of VANDYTHEPINK. “Impressed by the complicated concord and depth of character, I needed my art work to be emblematic of the steadiness inside the bottle whereas representing the communities Johnnie Walker and 88rising carry collectively.”
By buying the NFT on BlockBar.com, holders may even have VIP entry to attend ‘V’ curated by Vayner3 at SCOPE Miami Seaside on Friday, December 1st. NFT holders could have the chance to fulfill VANDYTHEPINK, vote on the ultimate bottle art work and obtain a signed, serial numbered commemorative piece of art work whereas having fun with an elevated Johnnie Walker Blue Label tasting expertise.
“I’m extremely excited to see the place the design of this Johnnie Walker Blue Label collaboration with VANDYTHEPINK finally ends up,” mentioned Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America. “We’re thrilled to be pushing boundaries in Web3 as it is a first of its type creator collaboration with an NFT market, finally permitting the BlockBar group to play with distinctive VANDYTHEPINK icons to co-create a one-of-a-kind Johnnie Walker Blue Label bottle with us.”
After December 1, the Johnnie Walker Blue Label NFT will replace to replicate the group voted on art work and develop into the design on the VANDYTHEPINK version Johnnie Walker Blue Label bottles. The bodily bottles as soon as created shall be held securely by BlockBar with a document of authenticity held on the blockchain as a digital certificates of possession till the NFT is redeemed.
The VANDYTHEPINK x Johnnie Walker Blue Label restricted version launch will drop publicly on BlockBar.com at 10AM ET on Tuesday, November 22. BlockBar’s Johnnie Walker token holders, Johnnie Walker POAP holders and choose Web3 group members could have early entry to buy this launch starting 24 hours earlier than the general public sale. The NFT priced at $355 USD (approx. 0.30 ETH) could also be bought by people who’re over the authorized ingesting age of their respective jurisdictions from BlockBar.com with ETH or bank card. At 10AM, the primary customers to order the bottle will then have 10 minutes to take a look at. Customers who efficiently take a look at will obtain an NFT (digital model) representing a proof of authenticity and possession of the bodily bottle, which is saved with BlockBar till the bottle proprietor is able to “burn” the NFT to redeem. Bottle house owners can present or resell this NFT on the BlockBar.com market.
“We’re thrilled to associate with Johnnie Walker for the fourth time with this particular launch. That is the primary time we’re bringing a novel voting mechanic to the acquisition expertise and we expect the BlockBar group shall be extremely excited and engaged,” mentioned Dov Falic, BlockBar co-founder & CEO. “We’re honored to have VANDYTHEPINK lend his iconic artistry to conceptualize this launch which shall be distinctive to the bottle house owners who buy the Johnnie Walker Blue Label NFT.”
The model’s collaborations with BlockBar are part of an ongoing partnership with Johnnie Walker and Vayner3, the Web3 consultancy below the umbrella VaynerX, based by serial entrepreneur Gary Vaynerchuk. The collective efforts search to supply shoppers in Web3 distinctive and premium experiences for NFT and spirits collectors alike. “After the profitable launch of the VeeFriends collaboration, and the launch of Johnnie Walker Ghost and Uncommon Grasp Set and NFT on BlockBar.com, we’re excited by the momentum Johnnie Walker has created all through the previous 12 months,” mentioned Avery Akkineni, President of Vayner3. “We look ahead to persevering with our partnership and bringing progressive new experiences to shoppers in Web3 and the Johnnie Walker group.”
About Johnnie Walker
Johnnie Walker is the world’s primary Scotch Whisky model, loved by folks in over 180 international locations around the globe. For the reason that time of its founder, John Walker, those that mix its whiskies have pursued taste and high quality above else.
Six generations of expert Grasp Blenders have pioneered and crafted daring new flavors which have reworked a small Scottish grocery retailer enterprise, based in 1820, into a world whisky enterprise promoting fashionable, genuine, and iconic blends.
At present’s vary of award-winning whiskies contains Johnnie Walker Purple Label, Black Label, Double Black, Inexperienced Label, Johnnie Walker Excessive Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Collectively they account for practically 19 million circumstances offered yearly (IWSR, 2019), making Johnnie Walker the preferred Scotch Whisky model on this planet.
About Diageo North America
Diageo is a worldwide chief in beverage alcohol with an excellent assortment of manufacturers together with Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on each the New York Inventory Alternate (NYSE: DEO) and the London Inventory Alternate (LSE: DGE) and their merchandise are offered in additional than 180 international locations around the globe.
For extra details about Diageo, their folks, manufacturers, and efficiency, go to www.diageo.com. Go to Diageo’s international accountable ingesting useful resource, www.DRINKiQ.com, for info, initiatives, and methods to share greatest observe. Observe at Twitter and Instagram for information and details about Diageo North America: @Diageo_NA.
88rising is the pioneering international music & media firm representing the perfect of Asian expertise. 88rising was the primary firm to launch an Asian-centric music competition in the US (Head within the Clouds Music & Arts Competition – now in its fourth 12 months), the primary to have an Asian artist high the Billboard R&B/Hip-Hop charts and Spotify’s Weekly World Albums chart, and the primary to launch an all-Asian radio channel reaching all of North America. In 2021, 88rising govt produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings – Marvel Studios’ first Asian-American superhero. In 2019, they had been awarded Label of the 12 months by NetEase, one of many largest music streaming platforms in China. With over 160 million followers throughout international social media platforms and over 40 billion complete streams and views, 88rising’s international affect is simple.
VANDYTHEPINK, based in 2017 by Junghoon Vandy Son, rapidly made a reputation for himself by means of his distinctive customization that finally expanded to a clothes line that includes his personal tackle streetwear. The title VANDYTHEPINK means mild and hope, hoping to unfold happiness and playfulness by means of his designs. To expertise extra taste go to ONVANDYLAB.ORG and observe @VANDYTHEPINK on Instagram.
Based in October 2021, BlockBar sells NFTs straight from luxurious wines and spirits manufacturers. Every NFT corresponds to an precise bodily bottle, unique to BlockBar, accessible to buy with ETH, bank card or wire switch. Homeowners can resell, acquire, present, or at any level «burn» their NFT in alternate for the bodily bottle, shipped from BlockBar’s safe facility in Singapore with 24/7 safety, movement sensors, and temperature management. BlockBar solely companions straight with model house owners and doesn’t take collections from third events or collectors. BlockBar is democratizing entry to luxurious wines and spirits permitting anybody, wherever on this planet to take part, while providing bottle house owners storage, insurance coverage and a market to re-sell their bottles bought on BlockBar’s platform. BlockBar’s proprietary good contracts confirm authenticity tracing each transaction straight again to the partnering model, and its partnership with high cyber- and crypto-security corporations ensures that transactions are totally protected and clear.
Vayner3 is a consultancy below the umbrella of VaynerX solely targeted on guiding the world’s main enterprises and mental property house owners within the subsequent iteration of client habits, and navigating the ground-breaking and ever-evolving world of Web3. For extra info, you possibly can go to: www.vayner3.com.